e-Customer Relationship Management

There are six basic principles that must be understood in the implementation of e-Customer Relationship Management is effective, the individual: 1. See that to create a product or service requires a certain length of time, then it's good if the company can understand the needs of customers in the future. Anticipating the needs of early could "negate" the pause time the product or service, so customers in the eye, the company "as if" they can meet the demand very quickly. 2. Company must truly understand that the information is the asset that is not strategic estimated price. The type of information is the most valuable of the transaction and customer profile so that companies can understand the behavior of each existing customer. 3. Although the company has thousands and even millions of customers, each customer must be considered as a unique individual who, in the sense of the word the company must be able to build a relationship or relationships one-to-one with clients. This is the only way customers will feel and be treated special, so they will be loyal to the company. 4. Many companies that sell more than one product or service, but company management must have a door (single point of contact) at the customer's eyes. Management is one door in addition to not create customer confusion, it is not directly represent the identity of the company. 5. In the end, customers of the existing trade volume and frequency obtained from them must always be improved. How can the company to do so without the element of perceived customer force is to learn all customer transactions recorded in the past. The more complete and detailed records of the transaction, will further clarify the needs and behavior of customers. 6. Companies must be able to reach customers wherever and whenever subscribers are, without considering the boundaries of time and space. In other words, companies must have a distribution channel (access channels) are varied, whether they are on-line and off-line. e-Customer Relationship Management Differs with the e-Supply Chain Management that rely more on technology standards and monotone, in the e-Customer Relationship Management technology, which is more diverse and varied. Aspects of the selection of technology must be considered in relation to the process of building relationships with customers is as follows: * Criteria may vary subscribers, such as individuals, families, institutions, up to a community; * They want to be able to do the relationship with customers from many different places that you want, whether it is in the home, workplace, vehicle, public place, and so forth, and * Various types of equipment they want to be able to be able to use the relationship with the company, such as telephone, facsimile, computer, television, PDA (Personal Digital Assistant), kiosks, and so forth.